Saturday, September 6, 2014

Chile's Army Hits the Big Screen

A short film about the Army and its role in Chilean society will be shown in theaters in Chile. The seven-minute movie, set to run in 75 screens nationwide, is also a recruitment tool, says Army chief Gen. Humberto Oviedo. The film (a short version is on Vimeo) includes images of Army personnel providing medical aid, mine-clearing, peacekeeping and, of course, shooting off lots of guns. The Army hasn't had a shortage of volunteers, so the project is a bit curious, unless its aim is to reach out broadly to citizens. The Army has produced promotional videos before, but this is the first time it is going to the big screen. On You Tube, there are dozens of amateur videos about Chile's armed forces, most of them big on bravado and low on quality. But there is one video I found that stands out for its cinematic quality. The video seems to have been produced independently. The country's military service administration has come out with its own recruitment video, and it did a good job with it.

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